Fountain Valley, Calif., October 19, 2000 – Personable.com, the first application service provider (ASP) offering a full spectrum of popular software products online for rent to corporate and individual customers, has added two business software titles from IMSI (OTC “Pink Sheets”: IMSI). TurboProject and Flow! will enhance the power of subscribers to manage communications internally and to design their projects more efficiently.

“We think these two titles are crucial for small and medium-sized businesses,” said Benjamin Chou, president, Personable.com. “Adding TurboProject and Flow! to our library gives our subscribers the chance to greatly expand the power of their businesses without wasting time or effort.”

With TurboProject, managers can oversee large projects by creating project plans, organizing complex data and simplifying the coordination of multiple projects. TurboProject’s combination of top-down planning and flexible layout design allows managers to work with the information they know to create “what-if” scenarios.

Flow! creates easy-to-use graphics for presentations by combining simple tools and symbols with a popular interface, allowing users to begin designing charts, diagrams and graphs within minutes without having to learn a new system.

“At IMSI, we recognize the important role that ASPs will be playing in the future as the world migrates from the traditional boxed software market towards alternative methods of delivery of software. We're proud to be partnering with Personable.com as we take our first step toward this new aspect of our business and look forward to a long, successful partnership,” said Kathleen Mountanos, vice president of sales and business development, IMSI.

About IMSI

Headquartered in Novato, Calif., IMSI produces and sells visual content, design, and graphics software over the Internet. The company also owns and operates several popular websites including ArtToday.com and the newly formed HomeDesignToday.com. For more information, contact IMSI public relations at (415) 878-4025, or visit their website at www.imsisoft.com.

About Personable.com

Personable.com is the first true consumer ASP providing maintenance, accessibility and ease of use to a full spectrum of shrink-wrapped applications online for individuals and small-to-mid-sized enterprises on a subscription basis. Personable.com’s mission is to offer virtually limitless application computing power anytime, anywhere. Visit www.personable.com for additional information.

For further press information, please contact:

Richard Manfredi
NMC Partners
562.436.4787
rmanfredi@nmcpartners.com

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