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Personable.com helps companies become Application Service Providers
through Private-Label Program

Fountain Valley, Calif., July 12, 2000 - At Microsoft Fusion 2000 Expo, companies can gain instant access to the burgeoning ASP market through partnership with Personable.com, the first ASP offering users a Windows 2000 virtual desktop, where they can subscribe to a full spectrum of popular software and online courses over the Internet. By partnering with Personable.com to resell Personable.com's unique software solution, companies have access to the infrastructure, scalability and proprietary Personable technology to deliver ASP services for their customers.

Personable.com (Booth #703) is a featured company exhibiting at the Microsoft Fusion 2000 Expo, an invitation-only worldwide business symposium for Microsoft partners and Microsoft Certified Solution Providers (MCSPs) at the Georgia Dome in Atlanta from July 14 to 17.

"Partnering with Personable.com is an instant solution for companies interested in entering the ASP market," said Benjamin Chou, Personable.com CEO. "They don't have to reinvent the wheel, including developing the system, negotiating with software vendors, and packaging a solution for end-users. Instead, they can be a part of a company with a proven track record as a leader in the field."

"Personable.com allows small and medium-sized companies to provide a full range of productivity software and technical support," said Mark Chestnut, Director, Network Solutions Group at Microsoft. "By providing a Windows 2000 virtual desktop, companies can utilize a broad range of available services to best meet their unique needs."

Personable offers Private Label Program

Personable.com Private Label Program allows large-scale resellers to offer Personable.com service branded with their own corporate identification and logo. Companies participating in Personable.com's Private Label Program have maximum flexibility to market the product and service their own customers. If required, Personable.com can also perform credit card billing functions for partners.

Personable.com Private Label Program allows companies to share in the success of Personable.com and take part in the Internet's newest billion-dollar market. Personable.com reseller partners can offer their customers a true innovation in technology, and enable them to manage their computing and software needs more efficiently.

"Our Private Label Program also fills a niche for ASPs that are focused on enterprise applications," said Chou. "Their customers are comfortable with the ASP model and want to use ASP to deliver desktop and general business applications to their employees. That's where we come in."

About Personable.com

Personable.com is the first true consumer ASP providing maintenance, accessibility and ease of use to a full spectrum of shrink-wrapped applications online for individuals and small- to mid-sized enterprises on a subscription basis. Personable.com’s mission is to offer virtually limitless application computing power anytime, anywhere. Visit www.personable.com for additional information.

For further press information, please contact:

Richard Manfredi
NMC Partners
562.436.4787
rmanfredi@nmcpartners.com

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Personable.com is a registered trademark of Personable.com. All other trademarks are property of their registered owners.


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