Fountain Valley, Calif., June 26, 2000 - The business marketplace is going global, and so is Personable.com. The first application service provider (ASP) offering users the ability to subscribe to a full spectrum of popular software over the Internet, including online courses, has opened its first international office. Personable.com Europe Limited is located in Middlesex, England.

The office enhances the strength of one of the leading ASPs for small and medium-sized businesses, giving the company a foothold in what is becoming an increasingly competitive European market.

“By opening our office in England, we are expanding the services we offer to businesses worldwide. This is especially important because smaller companies – one of our target markets – are increasingly becoming globally active,” said Benjamin Chou, president, Personable.com.

The expansion into Europe is a logical next step as the continent emerges as one of the hottest ASP markets. The ASP Industry Consortium said in March that the European market was “ripe for ASPs” with two-thirds of businesses in the United Kingdom and Germany expected to purchase services from an ASP in the next 18 months.

“Europe is poised for a breakthrough in the ASP market. By opening this office, we can capitalize on the coming growth,” said Alison Heath, Director, Personable.com Europe Limited.

Only Personable.com delivers a fully-featured Microsoft Windows 2000 virtual desktop, offering key office productivity software, including Microsoft Office 2000 multi-lingual applications for rent on a per user, per month basis. By offering the software – seen as the benchmark for office programs worldwide – the company has a leg up in the international marketplace.

“Microsoft Windows is the standard-bearer for office programs, no matter where you go,” Heath added. “We can offer users the programs they are already familiar with, and do so in a flexible and affordable manner.”

By establishing the UK office, Personable.com is in a position to leverage its strategic alliances with companies in the US, including Microsoft, Kingston Technology, and CB Richard Ellis, who have an international presence to tap into a growing worldwide ASP market.

About Personable.com

Personable.com is the first true consumer ASP providing maintenance, accessibility and ease of use to a full spectrum of shrink-wrapped applications online for individuals and small-to-mid-sized enterprises on a subscription basis. Personable.com’s mission is to offer virtually limitless application computing power anytime, anywhere. Visit www.personable.com for additional information.

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