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ASP Personable.com becomes virtual IT department for thousands of
tenants across the globe
Fountain Valley, Calif., March 1, 2000 - Personable.com, the first
Application Service Provider (ASP) delivering a full spectrum of "shrink-wrapped" software
products online on a subscription basis, today announced a global alliance has been forged
with CB Richard Ellis (NYSE:CBG), the world's leading commercial real estate services company.
This agreement marks a significant step for Personable.com to deliver the benefits of an ASP to
small to medium business enterprises in the United States and Europe. Personable.com will market
its services through CB Richard Ellis' Service Direct Advantage program, designed to provide
value-added services to CB Richard Ellis tenants and their employees.
"We are proud to be part of CB Richard Ellis' e-solution for their tenants
in 2,000 CB Richard Ellis-managed buildings nationwide," said Benjamin Chou, President, Personable.com.
"As the majority of CB Richard Ellis tenants are offices with fewer than 20 employees, we are the
perfect solution to meet their IT needs. With Personable.com, these offices can avoid large upfront
software and hardware investments, as well as costs of ongoing systems maintenance and program upgrades.
In essence, we serve as their virtual IT department, responsible for installing and upgrading software,
maintaining the system, and backing up files on a daily basis."
Since its preliminary launch in December of 1999, Personable.com is fast becoming
the solution for individuals, SOHOs (small offices/home offices) and small businesses -- affording access to key
applications without the expense or infrastructure traditionally associated with their use.
As part of the partnership agreement, both companies will participate in introducing Personable.com's
products and services to building owners and tenants in all facilities in the United States and Europe
managed by CB Richard Ellis.
"CB Richard Ellis is committed to providing high quality, efficient and affordable
services to our clients around the world," said Craig T. Stevens, Senior Vice President, e-Business.
"Providing ASP services as part of the Service Direct Advantage program is one of the many ways we are
helping our clients achieve not only their real estate objectives, but more importantly, their business
objectives as well. Through our global alliance with Personable.com, we are able to help clients of
all sizes realize cost efficiencies and increase profitability. Personable.com has demonstrated
their leadership in this base, and we are pleased to be working with them."
CB Richard Ellis established its Service Direct Advantage division to combine
the purchasing power of its 250 offices and over 10,000 employees worldwide, 40,000 business tenants
occupying nearly 500 million square feet, with an approximate employee base of 1.5 million employees,
and thousands of real estate clients to deliver significant savings of time and money. The value-added
Service Direct Advantage program is designed for CB Richard Ellis brokerage clients, tenants and
their employees. The company's goal is to help lower occupancy costs and increase profitability,
by saving time and money for its clients.
Personable.com delivers flexibility and accessibility
Different from other ASPs that offer specialized software to a specific marketplace,
Personable.com delivers a fully functional Windows 2000 desktop to the browser, where subscribers can
rent and install Microsoft Office 2000 Suites and other popular software with the click of a button.
Personable.com provides fast and easy access to individual consumers, SOHO users and small businesses
that have cable modem, DSL or other high-speed Internet connections.
When users log into Personable.com, they are presented with a fully-functional
Windows desktop in their browser. Users can run many Windows applications, such as Word or Excel,
simultaneously, print documents, save or rename files-all through the Personable.com desktop.
Because it is a true Windows desktop, subscribers have no learning curve associated with using
the Personable.com service.
Personable.com users can save completed projects on their own computer or remotely
on Personable.com servers, which are securely housed at Exodus facilities . If the project is saved to
the Personable.com servers, other colleagues can access the project, and comment or collaborate to improve
productivity. Personable.com enables subscribers the flexibility of creating and modifying projects
virtually without limits.
"Working with leading businesses such as CB Richard Ellis, Personable.com is delivering
solutions, which provide users with flexible access to their information," said Deborah Willingham, vice
president, Windows Marketing, Microsoft Corporation. "This solution demonstrates how Windows 2000 plays a
critical role in enabling companies to quickly develop new business offerings."
About Personable.com
Personable.com is the first true consumer ASP providing maintenance, accessibility
and ease of use to a full spectrum of shrink-wrapped applications online for individuals and small-to-mid-sized
enterprises on a subscription basis. Personable.com's mission is to offer virtually limitless application
computing power anytime, anywhere. Visit www.personable.com for
additional information.
About CB Richard Ellis
CB Richard Ellis (NYSE:CBG) is the world's leading real estate services company.
Headquartered in Los Angeles with 10,000 employees worldwide, the company serves real estate owners,
investors and occupiers through nearly 250 principal offices in 36 countries. Services include
property sales and leasing, property management, corporate services and facilities management,
mortgage banking, investment management, capital markets, appraisal/valuation, research and consulting.
CB Richard Ellis had 1999 revenues of $1.2 billion. For more information about CB Richard Ellis,
visit the company's website at www.cbrichardellis.com.
For further press information, please contact:
Peggy Kelly
Andrea Citrin
NMC Partners
562.436.4787
pkelly@nmcpartners.com
acitrin@nmcpartners.com
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Personable.com is a registered trademark of
Personable.com. All other trademarks are property of their registered owners.
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